It's All for Charity

Our client was bringing together the European Leadership team for the first time and needed a team building exercise. As a group of 300 senior managers and directors providing a ‘normal’ exercise would not have been sufficiently different to energise the group.

Our Solution

Our client has a strong charity support network and so we created and produced a charity music single and video using a top producer and music director. The group sung while being videoed and then had the opportunity to download the final version with the money paid going to the charity.